Millions of girls and women find it hard to talk about their periods, which can cause embarrassment, anxiety and lack of confidence. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or. We seized this opportunity to retort with a playful spoof video response, in which fictional ceo caroline williams addresses richard, the disappointed facebook user, with an apology for the flagrant use of metaphors in the companys advertising. The truth is a two minute clip in which company boss caroline williams actually played by an actress sits down to explain the truth about periods to richard. Vials of blue liquid and grinning, rollerblading models have been replaced with blood from powerful sportswomen. By continuing your visit to our site, you accept these cookies on your computer. How bodyform made period hell funny on facebook techcrunch. But, a few years ago, bodyform had a video go viral, in response to a facebook comment from a man. It would have been easy to ignore the complaint, or arguably just as easy to respond with a. We are always grateful for input from our users, but his comment was particularly poignant. While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Please contact us with any questions you might have at our email address.
Bodyform products have been inspired by women and what they wear. If facebook had a love button, wed have clicked it. Because in life, nothing should ever hold you back. Bodyform, 42l, black, premier value deal, 150 pieces. If youve recently put bodyform to the test, we want to hear how you got on. Its a response to an equally amusing post on bodyforms facebook page. The truth campaign was perhaps one of the best examples of brand engagement in the past year. Bodyforms response to richard neils facebook post featuring ceo caroline williams. This case study tells the story of how the bodyformlibresse marketing team galvanised the entire company to act more boldly to make a meaningful difference to its consumers.
But instead of trying to defend itself, the company decided to respond with this brilliant video message from bodyforms fictional ceo caroline williams. Our mattress toppers are made from high quality memory foam and come in a range of surface treatments, densities, thicknesses and sizes to suit virtually all customers needs. An actress playing bodyform ceo caroline williams explains the truth about periods to richard neill on the companys spoof youtube video. Actual product packaging and materials may contain more andor different information than that shown on our web site. Caroline then goes on to explain that bodyform were trying to protect men from the reality of periods because some people just cant handle the truth. Bodyform reveals the truth i am guessing by now that everyone and their mothers have seen bodyforms apology video to one duped richard neill, but it is still worth discussing because it really is a beautiful example of social engagement. The video was scripted and produced in less than a week and received over 1million views in its first few days. Regardless of whether youre a fan of bodyforms marketing approach to date, theres no denying their bodyform. In order to facilitate your browsing on our site and understand how you use it, we and our partners place cookies on it. How bodyform made period hell funny on facebook and. Bodyform apologise to disgruntled boyfriend with hilarious. Have you tried our bodyform ultra towels or daily fresh liners. Sanitary towel advert becomes first to show red blood. We also have plenty of advice and info on periods and womens health for you.
This is the only brand that ive tried so far that i dont get an allergic reaction to. Marys university, twickenham and university college london ucl investing in a phd program exploring the effect of the menstrual cycle on. Body form philippines girdles, corsets, and body shapers. This is why bodyform is committed to helping women be their best selves with products designed to give you. Bodyform is the viral video darling of the moment after posting a cheeky response to a male critic of their ads. Bodyform boss responds to facebook rant in spoof video. This is bodyform responds the truth by lucien sands on vimeo, the home for high quality videos and the people who love them. Today, bodyform has responded with a viral video revealing the truth and calling out richard neill for forcing them to expose every man to a reality we hoped they would never have to face.
Facebook user richard neill firstly posted this humourous complaint on the bodyform page. Bodyform3d leverages computer vision and machine learning to transform the video camera on your mobile device into a 3d scanning tool. Discover bodyform s towels, liners and daily intimate care products. The company first appeared in 1940s with the first crepe paper towel called mimosept. Unfortunately, were not able to send products directly to home addresses but we want to reassure you that our factories are working. Discover bodyforms towels, liners and daily intimate care products. Body form philippines offers high quality girdles for sale, slimming corsets for sale, and body shapers for sale in the ph. Feeling confident can be thanks to a perfectly tailored dress, a dab of perfume, the right sunglasses, or even a pair of jeans the smallest details can make all the difference. Bodyform uk is a specialized in famine hygiene products which, lets face the truth, are not the most easy ones to go social. Designed to support your body for the ultimate in comfort and support to assure a restful nights sleep. An advertisement from bodyform is reportedly the first to use a red liquid to demonstrate a pads absorbency. A lighthearted post on bodyforms facebook page, accusing the brand of misrepresenting the joys of periods, went viral.
Contrary to popular belief, women dont bleed blue liquid, they bleed blood, reads. Customer isnt always right heres how to respond in style. Richard neill hi, as a man i must ask why you have lied. Reston lloyds headquarters are located at 22880 glenn drive ste. To all our loyal customers, we know this is a difficult time for eve.
No related manuals summary of contents for brookstone bodyform. Libra, originally, libra fleur, in australia and new zealand. This is bodyform and libresse blood normal by amv bbdo on vimeo, the home for high quality videos and the people who love them. The sanitary towel brand famed for their catchy theme tune and highenergy. Bodyforms latest period commercial actually shows real.
Behind the bloody social media coup of a sanitary protection brand u. This powerful bodyform commercial is all about blood ad age. Essity is a leading global health and hygiene company that develops, produces and sells personal care baby care, feminine care, incontinence products and me. Essity is a leading global hygiene and health company that develops, produces and sells personal care baby care, feminine care, incontinence products and medical solutions, consumer tissue and professional hygiene products and solutions. We build custom 3d software that are optimized for every human focus industry and we enable you to capture human body with medicalgrade accuracy. Bodyform impressed us recently with their new tv ad which breaks conventions by actually featuring the one thing thats pretty central to their product, which has for years been tastefully skirted around.
Bodyform have you tried our bodyform ultra towels or. We are available to answer customer queries monday friday 9. Bodyforms latest ad shows a menstruating woman and its. Mattress toppers bodyform orthopedic bodyform orthopedic. Bodyform s response to richard neils facebook post featuring ceo caroline williams. Fictional ceo of bodyform, caroline williams, has responded to a facebook rant, which went viral. Bodyform respond to facebook rant with the truth video. Bodyform responds to mans facebook rant, reveals the. Social marketing is about dialogue, no doubt about that.